Why does Fox want to make a Play-Doh movie, you may ask? Because there is nothing left on this hellscape. The Hollywood wells have run dry. Fox executives have been eyeing The LEGO Movie ravenously like wild dogs, and hope to take a similar approach to a Play-Doh film. All joking aside, while this does seem like another cynical attempt to exploit our collective childhood memories, at least Fox is talking with Paul Feig to direct the movie. At least! Hasbro really wants to turn their properties into big-budget blockbusters, but after Battleship… well, who knows if it’ll work? Read more…
The potential buyers for Dreamworks Animation continue to stream by! Back in September we heard that Softbank was interested in buying the animation company, but talks quickly died out. Now, toy giant Hasbro is currently in talks to pick them up. This is a potentially big deal because Hasbro would certainly love to put many of its toy brands into CGI animated blockbusters. And hey, the potential for a good Transformers film from the How To Train Your Dragon crew is pretty exciting to contemplate. I’m certain there’s also a desire to replicate the success of the LEGO Movie, which this could possibly do for Hasbro. We’ll keep an eye out to see if these talks go through! Till then, imagine what Hasbro toy you’d most like to see as an animated film! Read more…
Earlier today, Collider posted the latest teaser for Hasbro’s Star Trek Kre-O playsets to be released next year. No doubt, their release will be timed to help promote the release of J.J. Abram’s Star Trek 2, set to hit theaters in May 2013. While this new teaser pic is far more detailed than the concept image that had been floating around the next since February (see below), I can’t help but feel that Kirk’s chiseled jaw actually resembles a young Shatner more than Pine. Obviously that’s not suppose to be the case as the figures are wearing the sporty active wear uniforms seen in the recent film. Nevertheless, these are looking better and better and I can’t wait to see what they come up with when the sets are ready for store shelves next year.
With few exceptions most of what you see at the New York Comic Con are toys, book and other goodies aimed at guys — so it was a nice break to spot Jem hanging out at the Hasbro booth. According to our diva above Hasbro will be releasing the original series on DVD and they had tons of cool toys if you wanted to recapture some of the MTV magic of the 80s: Read more…
Ever heard of game developer Mane 6? No? Yeah, that’s not surprising: it’s a batch of bronies (and presumably a few female fans as well) who are working on a 2D indie fighter game featuring the characters from Hasbro’s surprisingly popular television cartoon My Little Pony: Friendship is Magic. Read more…
Posted by Tim Sheehy on Nov 10, 2010 in Tech, Videogames
Hasbro is reportedly developing an accessory that allows users to experience immersive 3D using Apple’s iDevices. The product, known as My3D, requires what the use of binoculars which attach to your iPhone or iPod, allowing you to simulate 3D. Under normal circumstances I’d post the image of the My3D accessory that’s been floating around the net, but seeing as it belongs to AP, who have been more litigious than normal as of late, you’ll have to settle for this lovely image of Nintendo’s Virtual Boy.
This is a commercial for Mr. and Mrs. Potato Head from the early 60s or late 50s, you’ll notice that unlike later editions that the original toy kit assumed that you’d be playing with an actual live potato. The toy was invented in 1949 by George Lerner and early versions of the toy were controversial as people viewed it as wasting food (this was just after World War II when food rationing was common). The toy began life as a premium in breakfast cereal boxes, but in 1951 for a mere $5,000 Lerner sold the idea to the company that would later become Hasbro. By 1952 over a million kits were sold, in 1953 Mrs. Potato head was added who was later also joined by Brother Spud and Sister Yam. And alas sadly in 1964 the kit switched to plastic potatoes…
