Marketing companies are catching onto the LEGO craze! Even Kit Kat wants to… break a piece… off of that LEGO cash pile. Or something like that! Yes, some LEGO fans at Kit Kat put together a larger-than-life version of a Kit Kat bar, wrapper and all. In a nice twist, they hid extra minifigs inside the bars, and included extra designs that they came up with using the same pieces, just like real LEGO sets. They also made an official-looking box, just to make internet denizens think it’s a real set! Take a look at a few images below, then check out the whole gallery here. Read more…
Japanese candy and snack maker Glico is popular for their various treats, but mostly for Pocky, their most famous snack. And finally, after all these years, someone in their marketing department has stumbled upon the realization that a Pocky stick looks kind of like a lightsaber. Thus, one of the most clever cross-brand opportunities to ever exist came to fruition. While these are a Japanese candy, there are many places online you can buy and have them shipped over. You know, for science. Or maybe just your sweet tooth. Read more…
Posted by Tim Sheehy on May 4, 2010 in Japanese TV
I’m not sure what it is with Japan and making still images come to life, but the latest commercials for their Shigekix candies — I’m told they’re kind of like WarHeads, but not as sour — do just that. The commercials, which feature some well known paintings, such as the Mona Lisa, have the portraits belting out a cute little jingle while enjoying the tasty snack food. It almost kind of reminds me of a Japanese iPhone app called PhotoSpeak which allows you to animate still pictures with audio recordings. If you’re interested in the app, check out the app store for more info, and if you want to see more of the commercials, check the Shigekix website — they’re all there. Read more…
At my local Korean food mart I came across these devastatingly sour and sweet candies from Japan called Shigekikkusu (シゲキックス) which are produced by UHA Mikakuto. I picked up two flavors, the first (shown above) was soda flavored and the second was cola flavored (shown below). The candies were small but packed a punch — the outside was coated with a light dusting of super sour dust, after a few seconds this wears off and you can taste the very sweet inside of of jelly like candy. Read more…
