British Animation Website 4mations Activates

Above: The animated film Flighty directed by Leigh Hodgkinson.

I’ve seen a website here or there try to be the “YouTube of Animation” but frankly the efforts always fall short. So I have to admit that I have my doubts about the potential success of new site 4mations which was just launch this week by Channel 4 in England.

While the site features some very good content it’s a mixed bag, and the amount of animation only goes so deep. I also found the interface a bit clunky in terms of ease of use, for example the mechanism to go from one page to the next is hidden at the bottom of each screen. However on the plus side there will be a competition associated with the site so it may encourage some community. And the one thing i did like is that they did include an embed function to allow bloggers like myself to share the animations with others. Although my gut feeling is that I’d rather see organizations like Channel 4 team up with existing sits like YouTube rather than reinventing the wheel.

Found via bigmouthmedia.com.