The Best Sneaker Commercial I’ve Ever Seen…

The above commercial was created for Nike by Takeo Hatai:

“Takeo Hatai has been in animation and computer graphics for more than 16 years. He directs his first TV commercial in 1997 for MTV which won several awards and nominations such as Siggraph or the Japanese Computer Grand Prix and decide to go abroad in 1999 in the search of “something else”. Having directed 3 commercial films for Bouygue Telecom by that time, he goes to Paris where he decides to reside. Now he directs commercial films for names such as Honda, Nike and Shiseido from “Le Pivot” his 3D post-production studio based in Paris and produces digital art in his spare time.”

If you can read Japanese his blog is here.