Do You Think This A on My Forehead Stands for “Avenger?”
Well, it does, in Russia, the Ukraine, and South Korea, apparently. Captain America is nearing its release date here in the US under its proper title, but for its international release, Marvel gave overseas distributors the option to title the film “The First Avenger” rather than referencing America at all in its title for fear of anti-American sentiment. Surprisingly, all but three countries opted to use the original title. Of course, Cap represents more than just America — he also represents heroism and selflessness, which is something to which any audience can relate. At least, that’s what overseas distributors are banking on. Thor did very well internationally, so hopefully Cap can pull similar numbers to make it a profitable summer for Marvel. Granted, as we saw with Green Lantern, actually being a good movie probably helps with sales figures too.
Michael Sacco is a freelance editor and writer, currently working as senior editor at WoW Insider, part of the Joystiq network.