Anime Isn’t About the Complexity but the Storytelling
This animated Japanese commercial for Karno struck a real chord with me — the spot is so simple yet so very powerful. This advert is a real case of less is more as you have very graphic character designs accompanied by minimalist child’s sing song. Yet the story of a little girl crying and being cheered up by her mother offering her a candy is quite universal and heartwarming. People always identify the complexity of anime as a visual trademark, but having looked at quite a few educational animated segments from NHK I can tell you that isn’t the case. To me what sets anime apart is more than just the craftsmanship but also the storytelling.
